"multiscreen" articles

The BroadbandTV Event , co-located with the FTTH Connect, was where Tier two and three providers of fiber broadband internet service came to learn about content. I was privileged enough to moderate a panel on the Evolution of OTT with Robert Saunders (President & co-founder of Skitter TV) , Chris Lavin (CTO of ONE CONNXT), and Chris Beatson (CTO of NeoNova Networks). Millennials are always brought up in any discussion about over-the-top video services, and...

According to a recent article in Multichannel News , Verizon Communications has signed a multiplatform deal that will allow the telecom to offer HBO's streaming video service, HBO Now, to more than 100 million of Verizon's digital customers, as well as to non-Verizon mobile device owners. Verizon will offer HBO on its mobile-first video service and to stand-alone broadband customers for $15 a month. According to Parks Associates director of research Brett Sappington , at the...

Mio Babic , President & CEO at iStreamPlanet , offers insight into how OTT services are the key to the home entertainment market: What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?      The next step in the transition from traditional television broadcast to connected OTT services is to provide a consistent,...

So, Amazon is getting into the movie business . Here are three questions that I am hearing from folks in the industry about Amazon's announcement. Why is this announcement a big deal? Compared to many other players entering the original content space, Amazon is unique. Netflix , HBO , Hulu , and CBS all have (at least) one thing in common – their primary business is to provide interesting video content to consumers. In contrast, Amazon is a retail / CE maker...

At one time, launching a new TV Everywhere service was a step that set pay-TV providers apart from the rest of the pack. Leading operators added the systems and content rights to allow delivery of TV programming to their customers on various connected screens. Those that held back, either due to cost considerations or strategy decisions, were left wondering how they would compete in a new world of video consumption. Over time, many jumped into the multiscreen fray, correctly discovering...

With the pervasiveness of the Internet and connected apps coupled with persistent consumer demand for video everywhere, the concept of TV has forever changed and so has the business that supports­ it—advertising. In 2009, Parks Associates published a report that analyzed the addressable and interactive components of TV advertising. Based on the state of the market at the time, Parks Associates defined advanced TV advertising as TV ads sold, purchase, and inserted in non-linear...

Parks Associates is releasing new research on TV and movie content licensing today - particularly the impact of multiscreen, time-shifting, and the demand for exclusive content. The report shows: - Pay-TV penetration remains fairly steady at around 85% of U.S. broadband households. - OTT video use is increasing on multiple devices, particularly with younger viewers: nearly 40% millenials consider online video the most important source for video content. Also, analyst Glenn...

Parks Associates follows the digital advertising industry closely. New research indicates that smartphone and tablet owners are increasing the amount of time they spend watching TV and video apps on their devices—in fact, 44% of tablet owners and 32% of smartphone users have increased their video consumption on these mobile platforms compared to 12 months ago. This increase in video consumption by consumers will lead to subsequent revenue increases for in-app advertising as...