"personalization" articles

In 2021, 80-82% of all US internet households subscribe to at least one streaming service and nearly half of all broadband households (49%) subscribe to four or more OTT streaming services, an increase of 18% in one year. Currently, only 57% subscribe to a traditional pay-TV service like AT&T or Comcast. This is a dramatic drop from almost ten years ago in 2012 when 87% of households subscribed to traditional pay-TV services. These enormous shifts in the video...

While the use of smart home devices and appliances is mostly among early adopters, many markets will inch closer to the early majority in the next few years. The integration of new technologies in consumers’ lives is forcing service providers and manufacturers to rethink technology solutions to meet the changing needs of the post-pandemic world. Convenience, comfort, and peace of mind remain the leading drivers of smart home device adoption. But, other factors influencing growth...

Professional monitoring operators leverage their strengths by being always-on and available to communicate with their user to demonstrate the value they add beyond traditional monitoring solutions. Connected devices in the home add new capabilities, particularly around monitoring services. Consumers continue to embrace connected devices and services in their homes, opening up new opportunities across different verticals: Energy Management Smart thermostats, along with...

Home builders are traditionally risk averse when it comes to adding new technologies in their homes. However, home builders can be an effective channel to introduce smart home products and services to a broad range of customers, including those that are not traditionally tech enthusiasts. Builders across the country convened in Irving last week for Builder Connections, hosted by Hanley Wood, to hear insights on consumer demand for smart home products and services and trends impacting...

The recent rise of insurtechs has spurred modernization in the fundamentals of insurance, including policy creation, underwriting, and claims management. Insurtechs, such as Hippo and Lemonade, have implemented AI and data analytics to provide quick and accurate quotes to their customers while also decreasing their own operating costs. Such innovation has disrupted the traditional insurance industry and has helped alter underlying business models of legacy companies, forcing them to...

According to Parks Associates research, 28% of US broadband households now own at least one smart home device, and device-owning households own an average of six devices in their home. A newly published Parks Associates report, Race to Control the Smart Home Ecosystem: Attracting Partners , states that as device adoption continues to increase each year, smart home platforms will help establish order out of the chaos that comes from the steady influx of connected devices in...

Last week at the Consumer Electronics Show (2019) in Las Vegas, the latest innovations and trends in the automotive market were on showcase. The event featured new product announcements from major players such as Ford, HARMAN, Volkswagen, Audi, and more. Below are five key trends from CES that we expect to influence the market in 2019: Authentication technologies – Parks Associates research shows increasing consumer concerns around companies and hackers stealing their data...

Prior to Parks Associates’ 13th-annual CONNECTIONS Summit at CES , in Las Vegas, Geoff Gross, Founder and CEO, Medical Guardian shared his insights on the future of connected devices, smart home, and independent living solutions with the firm's analyst team. Geoff will be participating on the Independent Living: Serving Consumers at Home panel during the conference on Tuesday, January 8, at 4:15 PM. Panelists joining him on this session include: Steve Chazin, VP, Product...