"multiscreen" articles

In advance of the IBC 2011 conference , Parks Associates released new research today revealing consumers in Western Europe value multidevice access to recorded TV programs over other new video services, including access to live TV. Given a choice of new TV features, including 3DTV, online video access, and multiscreen services, 47% of broadband households in Western Europe’s largest countries selected viewing recorded programs on any Internet-connected device as one of their...
Despite the decline in the global economy, electronic gaming still shows strong growth in a variety of areas. Social gaming has become a $1 billion industry while Internet connectivity among different platforms has given consumers more online and multiplayer gaming options. However, data on consumer spending and behaviors in areas such as virtual items are currently scarce. To compete for the consumer’s shrinking entertainment budget and remain on the leading edge of gaming, industry...
 
Today’s consumers want TV content not just in the web browser, but on smartphones, tablets, gaming consoles, etc. In order for “TV Everywhere” to succeed, the industry cannot offer content on a multitude of devices alone, it must also surpass the viewer’s search and discovery experience, known as metadata. Metadata is the in-depth descriptive information about programming that includes title, storyline, cast, genre, release date, images and more. Metadata drives TV...
Receiving live TV on a mobile phone, tablet, or computer is a popular feature throughout Western Europe, with 30% of broadband households highly interested in these TV Everywhere services. Connected Consumer in Europe surveyed 10,000 broadband households across France, Germany, Italy, Spain and the U.K., providing a detailed picture of the broadband home in each of these nations. The study examined services received and desired, digital product ownership and purchasing, demand for...
Although our report Television Services: Global Outlook (2nd Edition) cited a few international examples of "TV Everywhere" services incorporating live streams (CJ HelloVision in South Korea is the most prominent), we hadn't found one U.S. operator deploying such a service. However, Time Warner Cable yesterday launched TWCable, an app for the iPad that allows subscribers to stream a number of live cable channels to the tablet computer. Our research - including the...
 
by Parks Associates | Mar. 16, 2011
Tags: multiscreen, pay TV, TV Everywhere
As U.S. video viewers increase their multiplatform viewing habits, advertising firms’ demand for an integrated tool to measure both TV and online video viewing will intensify over the next year. A new report, Cross-Platform Ad Metrics & Reporting , shows 71 percent of U.S. broadband households access videos online, compared to 87% who watch traditional TV content. Younger audiences, ages 18-34, are even more inclined to watch online video, with 88% watching online compared to...
 
by Mindi Sue Sternblitz-Rubenstein | Dec. 16, 2010
Tags: multiscreen
Chip makers IPWireless and ST-Ericsson have joined forces to develop a platform designed to lower the cost of building Integrated Mobile Broadcast (IMB) technology into smartphones. IPWireless is one of the companies that pioneered the development of IMB. ST-Ericsson is now joining the push to allow operators to deliver TV to smartphones, laptops and tablets using IMB and frequency spectrum they already have, but so far haven't been able to take advantage of. The first...
Here's more evidence that the incumbent video infrastructure companies are quickly rolling the devleopment of solutions for multi-content and multi-platform delivery. On Wednesday, Alcatel-Lucent announced a strategic alliance program for the Velocix Digital Media Delivery Platform to ensure that service providers can benefit from a range of pre-integrated technology components to accelerate the deployment of multiscreen consumer solutions. Initial members of this alliance...
 
by | Oct. 14, 2010
Tags: apps, multiscreen

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