Thursday, June 18, 2015

29% of Broadband Households Own A Connected Health Device

29% of U.S. broadband households own a connected health device and 12% of U.S. broadband households own multiple connected health devices, according to market research firm Parks Associates. The report, Digitally Fit: Products and Services for Connected Consumers examines the current adoption and usage of connected health devices with analysis of multiple nationwide surveys of U.S. broadband households. Global revenues from connected fitness trackers is also expected to increase from over $2 billion in 2014 to $5.4 billion by 2019.

The research firm will address new partnerships between device manufacturers and health insurance providers, as well as other key issues in the growing connected health market, at the second-annual Connected Health Summit: Engaging Consumers, September 9-10, at the Omni San Diego Hotel.

“The adoption rate for fitness trackers and GPS watches has increased, while the adoption rate for other connected health devices has been more stable, said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “Fitness trackers stand out as one of the more successful product categories thanks to the release of better products and major marketing campaigns.” 

From the article "29% of Broadband Households Own A Connected Health Device."

Next: Report: Consumers Are Willing to Share Health Data for Insurance Discounts
Previous: 73% Of Consumers Would Not Switch to Apple Watch For Fitness Tracking

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