Over 45% of US pay-TV subscribers find cloud PVR technology very appealing, according to new research from Parks Associates.

The report Cloud DVR: The New Face of Television notes that consumers show particular interest in unlimited storage space and two-week catch-up services for video. With the Supreme Court omitting cloud DVR in its 2014 Aereo ruling, pay-TV providers can experiment with these cloud services as strategies to build subscriber loyalty and increase revenues.

From the article "45% of US pay-TV subscribers want cloud PVR features." 

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