Among US broadband households with a streaming media player, 44% use a Roku player the most versus 26% that use Apple TV the most, according to new research from Parks Associates.

The report, The Evolving Market For Streaming Media Devices, is showing that more than 25% of US households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category.

Roku is also the most-used streaming media player in the US. Among US broadband households with a streaming media player, 44% use a Roku player the most versus 26% that use Apple TV the most. The gap has widened since 2013, when 37% of streaming media player owners used Roku most and 24% used Apple TV most.

“Multiple factors have allowed Roku to outpace Apple in US sales and usage,” said Barbara Kraus, director, research, Parks Associates.

“Roku has always had a close association with Netflix, the largest source of video downloads, and currently offers more than 1,700 channel apps as well as a choice of models with different features and price points, all of which appeal to consumers’ purchasing instincts. With Amazon entering this CE category, there will be renewed pressure on all players to develop the best combination of ‘can’t miss’ content with a simple and intuitive interface.”

From the article "Roku most-used streaming media player in US" by Robert Briel.

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