But not all 4K content will come at a premium. Amazon announced last week that its Prime subscribers will have free access to 4K titles offered via the company’s Prime Instant Video service, including such originals as Transparent and Alpha House.

They’re all dipping their toes into a budding market. Parks Associates predicts more than 46 million homes worldwide will subscribe to a 4K pay TV service by 2018, and that 4K TVs will follow a similar, but faster, growth rate as HD sets. While it took 15 years for HDTVs to penetrate 82% of U.S. homes, Parks Associates sees 4K TVs topping 80% domestic penetration in 10 to 12 years.

From the article "4K Action Picks Up" by Jeff Baumgartner.

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