Linear video will never die, but it’s clearly not the primary way consumers in broadband-connected homes are consuming their video.

Amplifying the trend toward video-on-demand, the DVR and over-the-top streaming services, Parks Associates said a new study found that the average U.S. broadband household watches 17.4 hours of non-linear video per week, versus 11.5 hours of linear video.

That’s been the way of it for a while. A multi-year view of Parks Associates’ surveys on the topic shows that non-linear video consumption surpassed linear in broadband homes around 2012.

Of the respondents in the most recent survey, 11% said they watch non-linear video exclusively.

From the article "Non-Linear Video Keeps Lead Over Linear TV In Broadband Homes" by Jeff Baumgartner.

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