More than 46 million households worldwide will subscribe to a 4K, ultra high definition pay TV service by 2018, according to new research by Parks Associates.

The research firm predicts that pay TV providers will deploy 4K services as “a differentiator”, particularly among younger consumers who are more likely to use newer pay TV features like TV Everywhere and cloud DVR.

Parks said that currently in the US, 82% of consumers aged 18 to 22 have a pay TV subscription, compared to 87% among older consumers, and that young people also have “slightly lower” subscription rates for pay TVs.

From the article "4K pay TV services tipped to reach 46 million subscribers by 2018."

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