The average US broadband household now watches more than 17 hours of non-linear video per-week, compared to just 11.5 hours of linear video, according to Parks Associates.

The new research claims that on the TV, non-linear video now accounts for 49% of video consumed. Among 18 to 24 year-olds, 60% of TV video viewed is non-linear.

“Growing consumer demand, alongside new OTT service announcements from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices,” said Parks Associates’ director of research Barbara Kraus.

From the article "Non-linear video viewing outpaces linear in the US."

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