64% of US broadband households have an internet-connected CE and 55% have an OTT service subscription, according to Parks Associates.

The connected TV area is poised for strong growth especially following HBO’s announcement that it will launch a stand-alone HBO Go service.

“The HBO OTT service announcement should not really be a surprise given the overall trends in the video service space,” said Brett Sappington, director, research, Parks Associates.

“HBO has been aggressive in the online space for some time, first testing a direct-to-consumer approach in Europe through HBO Nordic, its OTT video service offering. Competition in this space is set to increase massively as pay-TV providers, broadcasters, cable networks, and other content producers introduce new OTT services. In our research reports, we analyze the impact of these current and future moves, plus the trends revealed in our consumer data, to provide the best strategic guidance to service providers, content owners, and retailers in this space.”

From the article "64% of US broadband homes have connected CE."

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