New research from Parks Associates shows the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video.

“Non-linear video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24,” said Barbara Kraus, Director of Research, Parks Associates.

The research also shows that nearly 40% of US broadband households that use the smart TV as their primary connected device regularly access and spend at least one hour per week using Facebook on this device.

From the article "Non-linear video outpaces linear viewing."

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