Parks Associates analyst William Cheek added, "Cost is important to subscribers, and at least some savings must be a central theme of any successful campaign for bundled services.

"The challenge for service providers will be not to simply underprice their service packages in a shortsighted attempt to stem churn and attract new customers.

From the article "65 per cent of US net homes ready to switch to bundled services" By The IndianTelevision.com Team

Next: Interactivity crucial to advanced TV services: Parks study

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