MUMBAI: Consumers interested in interactive services such as advertising, gaming, and voting on game shows, who total 27 per cent of all US households, represent a lucrative early market for IPTV services and applications, according to Parks Associates' 'IP Video Services: Analysis and Forecast.'

This segment, identified in Parks Associates' multinational study 'Global Digital Living,' is highly receptive to advanced TV services. Service providers, particularly telecom operators, could boost current revenues on their quad-play service packages, which include voice, data, video and wireless, by 33 per cent by garnishing the bundle with services such as video-on-demand, as well as home monitoring, gaming and wireless broadband. This percentage increase would add $1.81 billion in revenues over the basic quad-play package.

The 'Global Digital Living' project is a study of worldwide consumer technology trends and surveyed Internet households in thirteen nations: France, Italy, Spain, Germany, Canada, Taiwan, Japan, India, China, South Korea, Australia, the United Kingdom, and the United States, states an official release.

From the article "Interactivity crucial to advanced TV services: Parks study," by Indiantelevision.com Team

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