The pay-TV industry will start to see success in advanced TV advertising from mid-2010, according to a new report from Parks Associates, with US revenues topping US$ 130mn by the end of 2010 and going on to reach US$ 4bn by 2014.

“Major US cable television operators, direct broadcast satellite (DBS) TV providers, and telcos have identified advanced advertising as a key revenue opportunity moving forward,” said Heather Way, Research Analyst at Parks Associates. “In the short term, digital TV operators continue to ramp up their investment in advanced advertising solutions as a preemptive move to sustain ad revenues. In the long term, the investment serves to grow the advertising business segment.”

From the article, "Advanced TV ad revenues to top US$ 4bn in 2014"

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