The number of US broadband households watching premium online content - including movies and TV shows - has doubled in the past 12 months, according to a new report from Parks Associates.

“Consumer interest in time-shifting content through online portals has increased significantly,” said Jayant Dasari, Research Analyst at Parks Associates. “Close to 40% of broadband households today watch full-length television shows over the Internet. Enabling access to content anytime through any broadband-enabled device will be a significant challenge for the service providers. However, broadband video opens new revenue channels and opportunities to upgrade subscribers into higher tiers of services.”

From the article, "US viewing online doubles"

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