Premium pay-TV providers do not currently maximize the market's revenue potential, with premium gaming features being too expensive to realize the market's prospects, according to a new report from Parks Associates.

“Pay-TV providers are leaving money on the table,” said John Barrett, Director of Research at Parks Associates. “The industry’s attention is split between free gaming and more expensive, advanced features. Between the two extremes is an opportunity that has not been fully exploited.”

From the article, "Pay-TV providers missing the middle market for gaming"

Next: Over 25mn US households watching full-length TV shows online
Previous: US viewing online doubles

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.