The popularity of online video consumption is forcing service providers to reposition themselves as media companies with new offerings such as TV Everywhere, according to a new report from Parks Associates.

The report finds that the number of US broadband households watching premium online content doubled in the past year, with over 25mn US broadband households regularly watching full-length TV shows online, and over 20mn watching movies online.

“Connected CE devices are affecting the competitive ecosystem of the television industry, and while the current number of cord cutters isn’t substantial, service providers are concerned about these developments,” said Jayant Dasari, Research Analyst at Parks Associates. “Pay-TV providers are working to head off a possible shift that might devalue their services by offering TV Everywhere. These services supplement their traditional offerings, which might not dissuade anyone determined to cut the cord, but providers could use them as models for future business strategies.”

From the article, "Over 25mn US households watching full-length TV shows online"

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