Roughly 17% of US broadband households would be likely to subscribe to HBO’s forthcoming over-the-top video service, according to new research by Parks Associates.

The research firm said that among those likely to subscribe, 91% are currently pay TV subscribers, while roughly 50% would cancel their pay TV service after subscribing to HBO’s OTT service.

“HBO picked a good time to announce its standalone HBO Go OTT service in the US. The percentage of subscribers interested in OTT video services is trending upward, and more industry players are planning to launch their own OTT services,” said Parks Associates research analyst Glenn Hower.

Parks estimates that the average head of the household in a US broadband home watches nearly 3.5 hours of OTT video each week on a TV set, with more than 50% of US broadband households subscribing to an OTT video service. 

From the article "Almost a fifth of US homes tipped to take HBO’s OTT service."

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