The pay TV industry is experiencing a “slow crisis in terms of paying customers,” with 7% of US broadband households with a pay TV service planning to cancel their TV subscription, according to Parks Associates.

The ‘Under Attack: Assessing New Threats to Pay TV’ report claims that the biggest reason cited by US broadband households for considering cancelling their pay TV service was cost.

The number one reason given was “my current service isn’t worth the monthly cost,” followed by “I like my current service but can’t afford it” and “there’s not much on TV I want to watch.” 

From the article "Pay TV industry experiencing ‘slow crisis’, says Parks Associates."

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