Likewise, the popularity of shopping apps over breakfast is less than surprising considering Parks Associates' latest report. It found that 25 % of US smartphone owners defer to their devices for retail guidance, launching apps when in physical stores to help make consumer electronics purchasing decisions.

It's amazing how quickly the smartphone has become an integral part of every-day life for so many. Until the original iPhone launched in 2007, smartphones were largely seen as business tools, yet six years later the US and most of Europe are already moving towards smartphone saturation, such is their popularity and -- thanks to Android -- affordability.

From the article, "Apps for breakfast."

Next: Facebook Messenger is America's most popular messaging app
Previous: Consumers keep taking the tablets

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.