Tablet ownership is about to pass the 50 % mark in the US, and love of the devices shows no sign of abating.

According to the latest Parks Associates research, tablet ownership has now spread to 48 % of US broadband homes -- a 33 % increase over the past year. And although it's clear that one of the reasons that consumers have become so hooked on the devices is their ease of use (compared with crowding around a computer to view a website or share photos), serious competition between companies, from Amazon and Google to Samsung and Microsoft is also having a positive effect on their popularity. There are now well-made tablets at every point in the price spectrum and this competition is expected to heat up further as the year progresses, which can only be good news for consumers.

"Amazon has expanded the low end of the tablet market with the Kindle Fire, whereas Microsoft is making a credible push at the higher end," said Jennifer Kent, senior analyst, Parks Associates. "The software giant's renewed focus on the success of the Surface Pro, after the disappointing traction of the more-limited Surface RT, will mean better options for consumers shopping for top-of-the-line tablets. Efforts by content providers such as Viacom, which offers apps and services to view its content on tablets, will also help drive wider tablet adoption by offering consumers more content options on mobile screens."

From the article, "Consumers keep taking the tablets." 

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