The feature may help AT&T woo customers away from cable companies such as Comcast Corp. that don't yet offer such a service. More than 10 percent of customers would switch to a new TV provider to get a multiroom DVR, according to a July survey by research firm Parks Associates.

Consumers were more enthusiastic about switching providers to get a multiroom DVR than most other hypothetical features Parks asked about in the survey, including video games, said Kurt Scherf, a vice president at the Dallas-based firm. The two features that outranked the DVR: a wide selection of on-demand TV programs, and having caller identification information appear on the TV screen.

The Parks survey found that 16 percent of consumers would be willing to pay more per month for a multiroom DVR.

From the article, "AT&T Sells Digital Recorder for TVs Throughout Home (Update2) " by Crayton Harrison

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