“It's a sign of the legitimacy of Internet connectivity moving well beyond the PC and mobile spaces, which Google has tackled already,” said Kurt Scherf, an analyst at industry researcher Parks Associates in Dallas. "It's very easy to compare an Amazon digital title with hardback or paperback, and I think that's part of the reason why Amazon has had the success it has had," he added.

To strike deals with TV manufacturers, Google needs to show that it can bring its advertising technology to TVs and is willing to share the revenue, Parks Associates' Scherf said. Google has struggled to generate revenue from TV ad software that it started testing in 2007. The program included a deal to sell ads on EchoStar Communications Corp.'s satellite-TV service.

From the article, "Google said to work on TV with Intel, Sony, Logitech " by Ian King, Brian Womack, Ari Levy

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