The Apple TV box has not been refreshed since 2012. And while Apple’s figure covers an 8 year span for sales, McQuivey said he believes Apple TV’s best years are behind it, as it’s been overtaken by more advanced boxes from Roku and Amazon.

An August study from Parks Associates put Roku in first place, with 34% market share for 2014, followed by Google’s Chromecast, Amazon and then Apple.

From the article "Can Siri revive Apple TV?" by Jefferson Graham.

Next: Here's how Apple wants to turn your home into one giant iPhone
Previous: Cutting the Cord: Expanding options for watching online video

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.