Thursday, June 18, 2015
Cutting the Cord: Expanding options for watching online video
Already more than half (57%) of the 120 million-plus U.S. broadband homes subscribe to an OTT video service, according to research firm Parks Associates.
Just as cable programming went niche in the '80s and '90s, many new OTT services "are designing services for particular consumer segments, such as families with young children, language-specific groups or people with unique interests," says Parks' research director Brett Sappington.
So, if there isn't an outlet catering to your niche tastes yet, just be patient. It's probably being curated even now.
From the article "Cutting the Cord: Expanding options for watching online video" by Mike Snider.
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