On the “rental” side of the digital business — with digital streaming growth of 23% to $1.14 billion in the first quarter alone, according to the DEG — OTT was the buzzword for analysts and others talking about the cord-cutting population — the ever-increasing number of consumers, many of them young, who prefer to watch content online and on demand on the web rather than pay for cable or satellite. Many such consumers stream content on subscription video-on-demand services such as Netflix that are more economical than a cable bill. Many also draft off a family or acquaintance plan for which someone else has paid. A recent Parks Associates study that found that nearly 60% of U.S. broadband households use OTT video services, and that account sharing is prevalent.

From the article "Digital Goes Over the Top" by Stephanie Prange.

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