With over-the-top video all the rage and media companies throwing pay-TV caution to the wind in search of 10 million broadband-only households, subscription streaming services are reaping the fruits.

About 57% of consumers in U.S. broadband households subscribe to an OTT video service, such as Netflix or Hulu Plus, according to new research from Parks Associates. The average U.S. broadband household now spends $9 per month on subscription streaming services, up from $7 in 2012.

Parks found that nearly 50 million streaming media players will be sold worldwide by 2017. Homes with children spend on average 90% more on OTT services and digital video than homes with no children. More than 75% of streaming media player owners have an OTT subscription.

From the article "Nearly 60% of U.S. Broadband Homes Use OTT Video Services" by Erik Gruenwedel.

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