Dallas-based research firm Parks Associates reckons wireless media adapter companies are missing their market by focussing on home networks.
Park’s says that technology companies developing digital media adapters (DMAs) have made a gross miscalculation in emphasizing network ownership for their products, according to a new study.

Because media adapters currently need a home network to connect computers with a TV or stereo in order to share music and video, the technology is cutting out a huge potential audience. The study found 71 per cent of (US) households willing to purchase a DMA don’t have a home network. Even worse, most DMA products are designed with wireless home networks in mind and, you guessed it, the penetration of wireless into the home market is still very small. In fact, the study found that only 14 per cent of likely buyers have wireless home networks. Parks Associates says this is translating into unnecessarily sluggish sales for the devices.

From the article "Don’t Mention the Network"

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