It probably comes as no surprise, but just for the record, Parks Associates has done research showing consumer home networking satisfaction is inversely proportional to the number of “help desk” calls required to get it working. Brand loyalty is also negatively affected.

"Customer service is necessary for customer satisfaction and retention," said Kurt Scherf, vice president and principal analyst at the US-based Parks Associates. "However, the more home networking developers and providers can do to reduce service calls, the more satisfied their customers will be. Brand loyalty is directly related to initial satisfaction with a home networking product, so home networking players must reduce complexity if they hope to maintain a positive relationship with their customers."

From the article "D-Link Tackles Home Installation"

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