While that debate simmers, viewers are increasingly turning to mobile devices, where entertainment downloads are often free or very cheap. About 14 percent of mobile device owners watched television on them in the past six months, according to a new survey by researcher Parks Associates. As might be expected, younger mobile users were more open to doing so than older consumers.

Of those who had used apps for TV in the past six months, more than 60 percent said they watched less than three times a month. Nine percent accessed them daily or almost daily.

From the article, "Emmys boost is latest lift for Netflix." 

Next: Parks Associates Highlights Smartphone/Tablet User Research
Previous: Parks Associates and Industry Leaders Address the Evolution of the Digital Home and Mobile Consumer at CONNECTIONS(TM) at CTIA

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.