While the industry seems to have plenty of devices in development for home-energy management, whether or not consumers will be willing to pay for the services is another question. A recent study by Parks Associates found 15-20% of U.S. consumers say they are very willing to pay a $5-$10 monthly subscription fee for an energy-management service that promises a 15% savings on their energy bill.

Parks Associates believes a system needs to perform various tasks to have the most consumer appeal. “Current solutions with the best chance for success cross platforms and combine multiple functions,” says Bill Ablondi, director of home systems research for Parks Associates. “For example, ADT is including an iPhone app with its home surveillance systems, which can be used to adjust lighting and thermostats as well as check security settings.”

From the article, "Energy Management for the Masses"
 

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