"Facebook is pursuing a platform strategy that maximizes/optimizes user engagement with its services, and gaming is a critical component of this experience-driven strategy," analyst Harry Wang of Parks Associates told the E-Commerce Times.

"Compared with Apple or Google, Facebook is at a disadvantage for lacking a device platform and a dedicated app store, but enjoys advantages such as a massive user base, heavy network usage and enhanced monetization opportunities," Wang explained.

"By becoming a game publisher, Facebook can pursue a more diversified platform strategy and become more competitive in this 'platform fight,'" he added.

From the article, "Facebook Reaches for Mobile Gaming's Brass Ring" by Enid Burns.

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