Monday, August 05, 2013

Microsoft's $100 Surface Pro Discount May Not Mean Much

Although this is the second price cut in the Surface line, the discounts may not spring from the same motives.

"The price cut to the Surface RT will be permanent -- it simply hasn't sold well and has serious problems with its OS," said Jennifer Kent, senior analyst at Parks Associates.

However, Microsoft apparently is positioning the price cut on the Surface Pro as a temporary back-to-school deal, running only until Aug. 29, Kent added. With the next Surface not likely to surface until early 2014 it is likely this sale could be extended.

"Microsoft has not sold nearly enough tablets -- of either variety -- and I can easily see the Surface Pro reduction becoming permanent," Kent told the E-Commerce Times.

"It is possible the deal will indeed run out on Aug. 29, only to be reintroduced for the holiday season. A holiday price cut will help the Surface Pro better compete with the iPad and will help Microsoft clear its tablet inventory before the next Surface version."

From the article, "Microsoft's $100 Surface Pro Discount May Not Mean Much" by Peter Suciu.

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