Fitbit makes wristbands, digital scales, and other devices that track activity like steps taken in a day, heart rate, and - - through a mobile application -- calories consumed. Its market is dominated by female customers: 68 percent of Fitbit owners were women in the second-quarter of 2014, according to the most recent data from Parks Associates.

From the article "Fitbit Counts on Women as Customers Just Not Board Members" by Alexa Liautaud.

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