Today, roughly 30% of U.S. broadband households own a connected health device, which includes approximately 15 million households that have a connected fitness or wellness device, such as a fitness tracker, a weight scale, or a sports watch with heart-rate/GPS functions. Adoption rates are increasing, particularly among high-income households, where more than one-third own a connected health device, and by 2016, more than 32 million U.S. consumers will actively track their personal health and fitness online or via a mobile device.

The entry of notable consumer-friendly brands such as Apple and Google will spur this growth in particular by driving consumer awareness and the emergence of new products and applications. Apple's new watch -- which the company unveiled in September 2014 and started to take pre-orders on April 10 -- will crush the smart watch sales of its competitors in 2015; however, the entire smart watch industry will benefit from Apple's entry. A complete ecosystem will form around these devices, including support, value-added services and apps, which will create new opportunities for device makers, service providers, and health and technology companies.

From the article "Fitness and Health Market Opportunities for Wearables" by Harry Wang.

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