Wednesday, March 25, 2015

Fitness tracker device revenue to reach $5.4B by 2019

The global revenues for smartphone-connected fitness tracking devices and equipment will grow from $2 billion in 2014 to $5.4 billion by 2019, according to a report from research firm Parks Associates.

“Our latest data finds adoption of connected health devices increased from 24 percent of US broadband households at the beginning of 2013 to nearly 30 percent by the end of 2014,” Harry Wang, director of health and mobile product research at Parks Associates said in a statement. “The most popular devices are exercise equipment with built-in app support and digital pedometers with wireless connectivity.”

In a report published last month, Parks found that 5 percent of US broadband households use a smartwatch that offers health and fitness tracking features and 8 percent of US broadband households use a digital pedometer or activity tracker. At the time, a Parks analyst pointed out that unless smartwatch makers can convince consumers that these devices offer features separate from their smartphone, they won’t see wide adoption. 

From the article "Fitness tracker device revenue to reach $5.4B by 2019" by Aditi Pai.

Next: Prediction: 60M US households to own a connected fitness tracker by 2019
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