Getting the average homeowner to take an interest — and make an investment — in managing energy is a chronic problem for the industry. But it's the wave of the future, and utilities, service providers and a slew of technology companies are all trying to figure out how to get people to open their homes and wallets. According to Parks Associates, 17% of U.S. households will have some form of in-home display for monitoring energy consumption by 2015. By 2021, nearly half of households will have an energy management network, the research firm forecasts.

From the article, "Former Apple exec markets a thermostat for the iPhone generation" by Jessica Guynn

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