"There are thousands of people out there, if not tens of thousands of people, that could buy this product," Pang said. "We found the secret sauce to make billionaires act like little giddy schoolchildren."

A survey of 1,000 U.S. home builders found that 29% of residences they built in 2011 included home theaters, up from 20% a year earlier, according to market research firm Parks Associates.

From the article, "Now showing in rich people's homes: first-run movies" by Daniel Miller.

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