Here’s another reason Apple needs to get serious about the Apple TV: The demand for interactive and personalized television services will push annual worldwide set-top box shipments over 200 million by 2013, as providers overhaul their current base with next-generation models, according to a new report from Parks Associates.

“Consumers are attracted to the concept of connected CE, with one-third of U.S. broadband households very interested in a set-top box that connects to their computer and Internet service as well as their TV,” said Jayant Dasari, research analyst, Parks Associates. “While less than 10 percent are willing to pay a monthly fee, demand is still on an upward trend, especially as the set-top connects to more and more services.”

From the article, "Interactive TV service demand to grow set-top boxes"

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