Consumers are clearly taking advantage of this new technology. According to Parks Associates, roughly half of the content Americans watched on TV sets last year was non-linear (streamed or recorded) -- up from just 38% in 2010, and a far cry from 1970s-style broadcasts. Moreover, among those age 18 to 44, most of their TV time is now spent with non-linear programming.

In the past, some argued that Apple could shake up the TV space by breaking up the cable bundle -- offering customers channels on a truly a la carte basis, in a similar fashion to what it did with the iPod and the classic album bundle.

But that's already happening - without Apple.

From the article "Is Apple’s Next Product Release Dead on Arrival?" by Sam Mattera.

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