Roku, the current industry leader in the U.S., controlled 29% of the domestic market in the first nine months of 2014, according to Parks Associates. Google's Chromecast came in second with 20%, followed by Apple (NASDAQ: AAPL ) TV at 17%, and Amazon's Fire TV at 10%.

Assuming that Roku maintains control of at least a fourth of that market, this means that roughly 10 million homes could have access to GoPro's network by 2017. If GoPro strikes similar deals with Google, Apple, and Amazon, it could easily double or triple that figure.

From the article "Is GoPro Inc.'s Deal With Roku a Media Game Changer?" by Leo Sun.

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