Research shows that on average, the loyalty program membership makes up 35% of a company’s total customer base. And, of that 35% -- approximately one-third redeem rewards.
    The Number of Smartphone users worldwide is predicted to exceed 1 billion by 2014 (Parks Associates, 2010)and more than 15% of travelers who book a flight 24 hours or less in advance do so via mobile. Both stats show how smartphones have given new power to the "on-the-go" traveler in recent years.
    74% of online retailers have already, or are currently, developing a mobile strategy (Forrester).
    Airlines across the globe need to follow the lead of the retail industry to expand their loyalty offerings, improve customer experience and generate new revenue streams.

From the article, "Kobie: Airline Information's Airline Merchandising/Mega Event."

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