Last month Parks Associates forecast that revenues in the social gaming market will increase five-fold from 2010 to 2015, due in large part to advertising and sales of virtual items. Lady Gaga is hardly the first to leverage these platforms, the firm noted: McDonald’s and 7-Eleven have carried out cross-promotions with existing social games, campaigns that have in part accounted for the $1 billion in revenues social gaming realized in 2010.

From the article, "Lady Gaga + FarmVille = New World Order for Virtual Goods" by Erika Morphy

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