“Instead of ending support of customers after they buy individual game titles, game companies now focus on building gamer communities and developing ongoing relationships with their customers,” Parks Associates research analyst and study author Pietro Macchiarella told Venturebeat. “The positive effect of this approach is that game monetization can be extended beyond the point of sale. Unlike traditional offline games, the online world allows the industry to earn revenue even when people play the same game repeatedly.”

From the article, "US Gaming Population Has Almost Tripled Since 2008" by Dave Thier

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