Just as streaming media is affecting the consumption of music, media such as over-the-top (OTT) video are gaining popularity in American homes, according to statistics announced by Parks Associates.

Parks’ latest data finds 55 percent of U.S. broadband homes subscribe to OTT video services. This percentage is up from 44 percent in 2013, and these numbers are higher with younger heads of households, Parks says.

“Consumers in key demographics have adopted OTT services in large numbers, and now both content companies and service providers need to develop the technologies and solutions to deliver high-quality video experiences to these subscribers,” states Glenn Hower, research analyst at Parks Associates.

In regard to OTT, Parks says subscriptions levels with ages 18-to-24 are 72 percent, and 25-to-34-year-olds almost match those numbers at 71 percent.

From the article "Latest Industry Stats in Audio, Video and Homebuilding" by Robert Archer.

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