Validating the shifting consumption of content, newly released data from Parks Associates estimates that 57 percent of U.S. broadband households subscribe to over-the-top (OTT) video services such as Netflix and/or Hulu Plus.

The Texas-based research firm states that consumers spend $9 per month on Internet video, which is $2 more than what was spent in 2012, and the number of hours consumers spend watching this content is also increasing.

“The number of hours watching video content continues to rise, exceeding 36 hours per week in 2014, with Internet video accounting for 37 percent of that time or approximately 13.4 hours per week,” notes Brett Sappington, director of research, Parks Associates. “Rather than cannibalizing the consumption of broadcast, pay-TV, and packaged media content, Internet video is increasing overall consumption levels for video.”

From the article "Latest Video News: UHD Alliance Looks for Support; NAB Show" by Robert Archer.

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