55% of US broadband households subscribe to an over-the-top (OTT) video service such as Netflix or Hulu Plus, up from 44% in 2013, according to new research from Parks Associates.

Subscriptions were found to be highest among households with a younger "head of household", with 72% among ages 18-24 and 71% among ages 25-34 having an OTT service subscription.

"Consumers in key demographics have adopted OTT services in large numbers, and now both content companies and service providers need to develop the technologies and solutions to deliver high-quality video experiences to these subscribers," said Glenn Hower, research analyst at Parks Associates.

From the article "More than half of US broadband homes now use an OTT service" by Ellen Hammett.

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