According to Nielsen/NetRatings, MySpace saw its number of unique visitors in April skyrocket by 367% vs. April 2005 to 38.4 million visitors. That's vs. average growth of 47% for the 10 most-visited social networking Web sites, a group that is led by MySpace. "This is just the tip of the iceberg of what you're going to see" in growth of fee-based content at MySpace, said Nielsen's Gerbrandt.

Producers of movies and TV shows are moving onto the Web aggressively.

"I suspect they are doing so both out of fear and opportunity, and the realization they have to go in this direction," said Kurt Scherf, an analyst at research firm Parks Associates. "It's a grand experiment with TV content."

From the article "MySpace Now A Space For '24' Show," By Brian Deagon.

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