Indeed, "ultimately Netflix has to have some type of peering agreement in order for its traffic to get through to consumers," said Brett Sappington, director of research for Parks Associates. "It's not really all that unusual."

What is unusual is that Netflix's volume of traffic is "so disproportionately high," Sappington told the E-Commerce Times.

"Someone ultimately had to pay that bill," he added.

Still, peering agreements "have been around forever," Sappington pointed out. "I don't think it hinders other startup content companies until they get big enough that they represent a huge amount of traffic."

From the article "Netflix Ponies Up for Better TWC Net Connection" by Katherine Noyes.

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